• RADIO COMMERCIAL PRODUCTION
• ON-HOLD COMMUNICATIONS
• VOICE OVER PRODUCTIONWhether you need a lengthy narration to bring life to a training program, a radio commercial that will pinpoint your audience while entertaining them or on-hold communications that will keep your caller from hanging up, Graphic Industries will do the job. Graphic Industries offers sound production for radio ads and television commercials, audio music production, audio visual production, engineering and audio post-production services. We are equipped with in an isolated sound booth. Helping you achieve success in making that human connection that is so vital in today’s business environment is our ultimate goal.
Words mean more than what is set down on paper. It takes the human voice to infuse them with deeper meaning.
The Efficiency of RadioMore than eight out of ten Americans feel listening to commercials in exchange for free radio is a "fair deal". Thus, radio advertising can be an effective, low-cost medium through which a business can reach their target consumer. Studies show that radio ads create emotional reactions in listeners. In turn, consumers perceive the ads as more relevant to them personally, which can lead to increased market awareness and sales for businesses running ad schedules. Twenty-five percent of listeners say they're more interested in a product or business when they hear about it on their preferred station. Other advantages of radio advertising include: market reach, flexibility, selectivity, top of mind awareness, and the ability to target a specific demographic. Radio station formats can be targeted in an effort to fine tune a message with listener demographics. Media schedules that reach similar target audiences, can be compared to each other using Cost Per Point to determine efficiency.
Sound Production for Radio Ads and Commercials, Audio Music Production,
Audio Visual Productions, Engineering and Audio Post Production
Fun Facts About RadioThe first radio broadcasts aired in the early 1900's. However, it wasn't until 1919 that radio stations began to broadcast continuously, similar to what we know today. In the United States, on November 2, 1920, KDKA aired the first commercial broadcast. As more stations began operating on a continuous basis, station owners were increasingly faced with the issue of how to maintain their stations financially, because operating a radio station was a significant expense.
In February 1922, AT&T announced they would begin selling "toll broadcasting" to advertisers, in which businesses would underwrite or finance a broadcast, in exchange for being mentioned on the radio. WEAF of New York is credited with airing the first paid radio commercial, on August 28, 1922, for the Queensboro Corporation, advertising an apartment complex. However, it appears other radio stations may actually have sold advertising before WEAF. As early as May 1920, an amateur radio broadcaster leased out his "station" in exchange for $35 per week for twice-weekly broadcasts. And, in Seattle, Washington, Remick's Music Store purchased a large ad in the local newspaper advertising radio station KFC, in exchange for sponsorship of a weekly program, in March 1922. Additionally, on April 4, 1922, a car dealer, Alvin T. Fuller, purchased time on WGI of Medford Hillside, Massachusetts, in exchanges for mentions. So, although WEAF is credited with the first advertisement, it appears other radio stations ran advertisements prior to August 1922.