“Response is one of the five keys of successful direct marketing. And if you have that, the other four don't matter.
The question remains, “What is the best way to get a response from your direct mail campaign?” Our direct mail service team knows the answer to that question and we have a multitude of suggestions on how to make your next campaign more successful.
It goes without saying that demographics are key in how you deliver your next message to your customers and potential customers. Since we all need a powerful reason to buy these days, its essential that you offer something they want. We can help you locate those people, build your database and design an attractive direct mail piece with an irresistible offer that is sure to get the response you’re looking for. We provide variable printing, which allows you to personalize part or all the content of your direct mail piece.
At Graphic Industries, we work with you to save you time and money so your advertising dollar goes as far as it can. And the knowledge our team has on the ins and outs of the postal system is incomparable.
What is variable printing, and how can it be used for my direct mail marketing?
Variable printing (also known as variable data printing, variable information printing, or VDP) is a great way to target your consumer. At Graphic Industries you can personalize part or all of the content on a post card, letterhead, flyer, or even a catalog. Adding your client's name in the greeting rather than typing "Dear Friend", or "Dear Customer", is the most common form of variable printing. At Graphic Industries we can do much more then that. Customizing photos with the client's name on every direct mail post card that mails out. Combine this with Graphic Industries knowledge to produce one of a kind design and you will have a Direct Mail solution that's sure to hit the mark.
Graphic Industries offer me an easy way to send out my bank statements, tax notices or invoices
Sure we can. With the combination of offset printing, variable printing and our direct mail services, we can offer all sorts of cost effective ways to personalize confidential data onto a direct mail letter. Throw a little graphic design into the mix and you will have a product that is easily understood and eye pleasing. Graphic Industries can even track each piece of mail, making sure every customer received their direct mail fulfillment. There are a number of ways to package your direct mail letter or direct mail post card. Window envelopes, regular envelopes, tabs, etc... Please give one of our sales associates a call to discuss the best option for you and your business.
Helpful Tip
Be Personal with your Direct Mail Printing. Address your reader in the first person. In many situations the "human touch" is a great benefit as well. Add there company logo, or a customized picture suited just for them. With Graphic Industries every piece of direct mail can be completely customized!Did you know?
- You only need 200 pieces of mail to qualify for discounted postage.
- You need 500 pieces of mail to qualify for discounted "First Class" postage.
- Carrier routes can give postage as low as 13.9 cents each.