It is said that Will Rogers once remarked, 'You never get a second chance to make a first impression'...
• DESIGN • HOSTING • BANNER ADS • WEB COMMERCIALS
This is especially true when it comes to designing your web site. There are many attributes of a great web site. After defining your purpose you’ll want to consider first what kind of impression you want to make. How do you want your on-line presence known to your customer? For example, your content should be original and relevant. If you need to advertise your plumbing service it might not be a good idea to include a page about your favorite football team.
You want instead to target the consumer that is having issues with their sink. Your site also needs to be user-focused – easy to navigate. You have no idea how computer savvy your customer may be. Make it as simple as possible and make it as quick as possible. Make sure you have a server with the proper bandwidth. There’s nothing worse than a visitor moving to your competitor’s site because he’s tired of waiting for your site to load. A good design will make wonderful use of colors with easy to read text. Any graphics or photography should be high quality and high impact. Remember this is a reflection of the way you do business. Make sure they fit the message. We all love pictures of dogs and babies but unless this is what you’re selling, save it for Facebook. Make your site interactive by including a blog or a web commercial. You can also include relevant and active links to other beneficial sites when the opportunity presents itself.
Purpose of Web DesignWeb design is similar (in a very simplistic way) to traditional print publishing. Every website is an information display container, just as a book; and every web page is like the page in a book. However, web design uses a framework based on digital code and display technology to construct and maintain an environment to distribute information in multiple formats. Taken to its fullest potential, web design is undoubtedly the most sophisticated and increasingly complex method to support communication in today's world. It is essential to define the purpose of the website as one of the first steps in the planning process. A purpose statement should show focus based on what the website will accomplish and what the users will get from it. A clearly defined purpose will help the rest of the planning process as the audience is identified and the content of the site is developed. Setting short and long term goals for the website will help make the purpose clear and plan for the future when expansion, modification, and improvement will take place. Measurable objectives should be identified to track the progress of the site and determine success.
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Web DesignWeb design is different than traditional print publishing. Every website is an information display container, just as a book is a container; and every web page is like the page in a book. However the end size and shape of the web page is not known to the web designer, whereas the print designer will know exactly what size paper he will be printing on. For the typical web sites, the basic aspects of design are:
The content: the substance, and information on the site should be relevant to the site and should target the area of the public that the website is concerned with. The usability: the site should be user-friendly, with the interface and navigation simple and reliable. The appearance: the graphics and text should include a single style that flows throughout, to show consistency. The style should be professional, appealing and relevant. The structure: of the web site as a whole.